{"product_id":"logo-rtpe","title":"Logo Type","description":"\u003cp class=\"StoreStyle\"\u003eIn \u003cb\u003e\"Logotype,\"\u003c\/b\u003e Michael Evamy (often misremembered as \"Emmy\") provides the definitive companion to his previous bestseller, \u003ci\u003eLogo\u003c\/i\u003e. While most branding books focus on symbols or \"marks,\" this volume is a specialized, deep dive into the world of \u003cb\u003etypography-based identities\u003c\/b\u003e. It features over 1,300 typographic logos from around the world, proving that a brand doesn't always need an icon to be iconic.\u003c\/p\u003e\n\u003cp class=\"StoreStyle\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 13.5pt;\"\u003eThe Power of the Wordmark\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"StoreStyle\"\u003eEvamy organizes the book by typographic style—such as \u003cb\u003eSans Serif\u003c\/b\u003e, \u003cb\u003eSerif\u003c\/b\u003e, \u003cb\u003eScript\u003c\/b\u003e, and \u003cb\u003eStencilled\u003c\/b\u003e—rather than by industry. This allows designers to see how different letterforms communicate specific brand personalities. Whether it’s the authority of a bold slab serif or the elegance of a custom script, the book illustrates that the \"font\" is the message.\u003c\/p\u003e\n\u003cp class=\"StoreStyle\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 13.5pt;\"\u003eWhy It Is a Design Essential\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"StoreStyle\"\u003e\u003cb\u003ePure Lettering:\u003c\/b\u003e It strips away the \"distraction\" of symbols to focus on kerning, ligatures, and custom flourishes.\u003c\/p\u003e\n\u003cp class=\"StoreStyle\"\u003e\u003cb\u003eCorporate Heritage:\u003c\/b\u003e It includes legendary wordmarks like Coca-Cola, Disney, and FedEx, analyzing why they have survived for decades.\u003c\/p\u003e\n\u003cp class=\"StoreStyle\"\u003e\u003cb\u003eGlobal Reference:\u003c\/b\u003e It is an indispensable tool for any designer tasked with creating a \"text-only\" logo that needs to stand out in a crowded digital landscape.\u003c\/p\u003e","brand":"Fireflies","offers":[{"title":"Default Title","offer_id":46211874521287,"sku":null,"price":1350.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/3343\/2519\/files\/LogoType.webp?v=1771699043","url":"https:\/\/fireflies.pk\/products\/logo-rtpe","provider":"Fireflies","version":"1.0","type":"link"}