{"product_id":"purple-cow","title":"Purple Cow","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eIn \u003cb\u003e\"Purple Cow,\"\u003c\/b\u003e marketing visionary Seth Godin delivers a manifesto for the modern era: the \"P\" of \u003cb\u003eRemarkable\u003c\/b\u003e is now more important than the traditional 4 Ps of marketing (Product, Price, Place, Promotion). Godin’s central metaphor is simple—if you were driving past a field of brown cows, you wouldn't notice them. But if you saw a \u003cb\u003ePurple Cow\u003c\/b\u003e, you would stop, stare, and tell everyone you know.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 3;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eThe Death of \"Boring\"\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eGodin argues that the \"TV-Industrial Complex\" is dead. You can no longer buy your way to success with mass-market advertising because consumers have become experts at ignoring it. In a crowded marketplace, being \"safe\" is actually the riskiest move you can make. To survive, a product must be inherently remarkable—built from the ground up to be worth talking about.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 3;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eKey Strategies\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eTarget the Innovators:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e Stop marketing to the masses; market to the \"otaku\" (the obsessed) who will spread your idea.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eBe Individualistic:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e Find the edges of your industry and push toward them.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eDon't Be Afraid to Polarize:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e If everyone likes your product, it’s probably too boring to be a Purple Cow.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fireflies","offers":[{"title":"Default Title","offer_id":46211555033287,"sku":null,"price":310.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/3343\/2519\/files\/PurpleCow.webp?v=1771691383","url":"https:\/\/fireflies.pk\/products\/purple-cow","provider":"Fireflies","version":"1.0","type":"link"}