{"product_id":"snakes-struggling-with-the-sales","title":"Snakes Struggling with the Sales","description":"\u003cp data-path-to-node=\"0\"\u003eBraun identifies the \"snake\" as the primitive, survival-oriented part of our brain that views a cold call as a life-or-death threat, leading to that awkward, high-pressure \"salesy\" vibe that everyone hates.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"1\"\u003eThe Braun Philosophy\u003c\/h3\u003e\n\u003cp data-path-to-node=\"2\"\u003eThe book is built on the premise that \u003cb data-path-to-node=\"2\" data-index-in-node=\"38\"\u003epressure is the enemy of truth\u003c\/b\u003e. When a salesperson is desperate for a win, the prospect senses it and their \"reptilian brain\" triggers a defensive wall. Braun teaches readers how to:\u003c\/p\u003e\n\u003cul data-path-to-node=\"3\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,0,0\"\u003e\u003cb data-path-to-node=\"3,0,0\" data-index-in-node=\"0\"\u003eLower the Zone of Resistance:\u003c\/b\u003e Using \"Low-Action-Threshold\" offers that don't feel like a commitment.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,1,0\"\u003e\u003cb data-path-to-node=\"3,1,0\" data-index-in-node=\"0\"\u003eEmbrace Detachment:\u003c\/b\u003e Going into a call genuinely okay with a \"no,\" which paradoxically makes a \"yes\" more likely.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,2,0\"\u003e\u003cb data-path-to-node=\"3,2,0\" data-index-in-node=\"0\"\u003eThe \"Poke the Bear\" Method:\u003c\/b\u003e Addressing the elephant in the room to build immediate trust.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"4\"\u003eBy focusing on \u003cb data-path-to-node=\"4\" data-index-in-node=\"15\"\u003eproblem-mapping\u003c\/b\u003e rather than product-pitching, Braun helps sellers move from being \"pests\" to becoming \"guests\" in the prospect's world. It’s less about \"closing\" and more about opening a dialogue based on radical honesty.\u003c\/p\u003e","brand":"Fireflies","offers":[{"title":"Default Title","offer_id":46228058767559,"sku":null,"price":310.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/3343\/2519\/files\/SnakesStrugglingWithSales.webp?v=1772048183","url":"https:\/\/fireflies.pk\/products\/snakes-struggling-with-the-sales","provider":"Fireflies","version":"1.0","type":"link"}