{"product_id":"the-zag-workshop","title":"The ZAG Workshop","description":"\u003cp class=\"StoreStyle\"\u003eThe Zag Workshop by \u003cb data-path-to-node=\"0\" data-index-in-node=\"20\"\u003eMarty Neumeier\u003c\/b\u003e is the high-velocity, practical companion to his bestselling book ZAG. While the original book explains the theory of \"Differentiation,\" this \"high-performance\" workbook provides the actual collaborative framework for teams to identify their unique market position in a condensed timeframe. \u003cspan class=\"citation-102\"\u003eNeumeier’s goal is to bridge the \"Brand Gap\"—the distance between business strategy and creative execution.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"StoreStyle\"\u003e\u003cb\u003eThe 17-Step Process in Action\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"StoreStyle\"\u003eThe workshop is structured around a rigorous 17-step \"Checklist for Differentiation,\" designed to be completed in a high-energy group setting. Key focal points include:\u003c\/p\u003e\n\u003cp class=\"StoreStyle\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\" data-path-to-node=\"3,0,0\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e         \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb data-path-to-node=\"3,0,0\" data-index-in-node=\"0\"\u003eThe Oneliness Exercise:\u003c\/b\u003e Completing the \"Our brand is the only [category] that [benefit]\" statement to find true uniqueness.\u003c\/p\u003e\n\u003cp class=\"StoreStyle\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\" data-path-to-node=\"3,1,0\" id=\"p-rc_0362179cff506189-74\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e         \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan class=\"citation-101\"\u003e\u003cb data-path-to-node=\"3,1,0\" data-index-in-node=\"0\"\u003eThe Brand Flip:\u003c\/b\u003e Shifting focus from what the company wants to sell to what the customer wants to be.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"StoreStyle\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e         \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003eThe Big Idea:\u003c\/b\u003e Distilling the brand's essence into a single, \"wicked\" word or phrase that captures the imagination.\u003c\/p\u003e\n\u003cp class=\"StoreStyle\"\u003eBy using \"white space\" design and provocative questioning, the workshop forces leaders to strip away corporate jargon and \"me-too\" strategies. It is an essential tool for startups and established firms alike that need to stop competing on price and start competing on \u003cb data-path-to-node=\"4\" data-index-in-node=\"268\"\u003eradical relevance\u003c\/b\u003e.\u003c\/p\u003e","brand":"Fireflies","offers":[{"title":"Default Title","offer_id":46229245591751,"sku":null,"price":670.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/3343\/2519\/files\/Zagworkshop.webp?v=1772060500","url":"https:\/\/fireflies.pk\/products\/the-zag-workshop","provider":"Fireflies","version":"1.0","type":"link"}