{"product_id":"zag","title":"ZAG","description":"\u003cp class=\"StoreStyle\"\u003e\u003cspan class=\"citation-79\"\u003eIn \u003cb data-path-to-node=\"0\" data-index-in-node=\"3\"\u003e\"ZAG: The Number One Strategy of High-Performance Brands,\"\u003c\/b\u003e Marty Neumeier provides a masterclass in differentiation.\u003c\/span\u003e \u003cspan class=\"citation-78\"\u003eHis central thesis is simple yet profound: \u003cb data-path-to-node=\"0\" data-index-in-node=\"163\"\u003e\"When everybody zigs, zag.\"\u003c\/b\u003e Neumeier argues that in a marketplace cluttered with over a thousand brand messages a day, being \"better\" isn't enough; you must be radically different to be noticed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"StoreStyle\"\u003e\u003cb\u003eThe 17-Step Process\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"StoreStyle\" data-path-to-node=\"2\"\u003eNeumeier outlines a rigorous framework to find your brand's \"Zag,\" focusing on:\u003c\/p\u003e\n\u003cp class=\"StoreStyle\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\" data-path-to-node=\"3,0,0\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e         \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb data-path-to-node=\"3,0,0\" data-index-in-node=\"0\"\u003eThe Power of Focus:\u003c\/b\u003e Finding the \"oneliness\"—the one thing that only your brand provides.\u003c\/p\u003e\n\u003cp class=\"StoreStyle\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\" data-path-to-node=\"3,1,0\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e         \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb data-path-to-node=\"3,1,0\" data-index-in-node=\"0\"\u003eThe Trend:\u003c\/b\u003e Aligning your brand with a long-term cultural shift rather than a short-term fad.\u003c\/p\u003e\n\u003cp class=\"StoreStyle\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\" data-path-to-node=\"3,2,0\" id=\"p-rc_36cbacb71d574cbb-62\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan class=\"citation-76\"\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e         \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan class=\"citation-77\"\u003e\u003cb data-path-to-node=\"3,2,0\" data-index-in-node=\"0\"\u003eThe Brand Gap:\u003c\/b\u003e Bridging the distance between business strategy and creative execution.\u003c\/span\u003e\u003cspan class=\"citation-76\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"StoreStyle\"\u003e\u003cspan class=\"citation-76\"\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast;\"\u003eThe book is famous for its \"white space\" design and \"17-step\" checklist that forces leaders to answer uncomfortable questions about their brand's purpose.\u003c\/span\u003e\u003c\/span\u003e By stripping away corporate jargon, \u003ci data-path-to-node=\"4\" data-index-in-node=\"191\"\u003eZAG\u003c\/i\u003e teaches that branding isn't about what \u003ci data-path-to-node=\"4\" data-index-in-node=\"234\"\u003eyou\u003c\/i\u003e say it is, but what \u003ci data-path-to-node=\"4\" data-index-in-node=\"258\"\u003ethey\u003c\/i\u003e (the customers) say it is. It remains a vital guide for anyone looking to build a \"Charismatic Brand.\"\u003c\/p\u003e","brand":"Fireflies","offers":[{"title":"Default Title","offer_id":46229096366279,"sku":null,"price":310.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/3343\/2519\/files\/zag.webp?v=1772057941","url":"https:\/\/fireflies.pk\/products\/zag","provider":"Fireflies","version":"1.0","type":"link"}