Starting and Running a Coaching Business

Starting and Running a Coaching Business by Aryanne Oade is a definitive, no-nonsense guide for professionals transitioning from corporate roles or internal positions into independent coaching. Unlike books that focus solely on "inspiration," Oade provides a rigorous, step-by-step operational manual for building a practice that is both commercially viable and ethically sound.

The Business of Coaching

The book covers the essential "back-office" reality that many creative coaches overlook:

·         Defining Your Niche: Moving beyond being a "generalist" to identifying a specific market problem you solve.

·         The Chemistry Session: A masterclass on how to conduct initial meetings to ensure a fit and set professional boundaries.

·         Contracting and Ethics: Crucial advice on managing expectations, confidentiality, and the "triangular relationship" between the coach, the coachee, and the sponsoring organization.

Oade’s strength lies in her psychological insight. She addresses the "imposter syndrome" that often plagues new business owners and provides scripts for handling difficult conversations about fees and results. It is an indispensable resource for anyone who wants to ensure their passion for helping others is supported by a robust, professional business structure.